“Make 10 valuable decisions in the time it takes your competition to make 1...”


Ensure the most important insights are discovered

  • Discover insights previously hidden or overlooked by traditional analytics tools
  • Automate the search for the most impactful issues and patterns
  • Validate and have confidence in your findings

Put all your data to work

  • Analyze data from disparate sources
  • Extract meaning from all forms of text and communication
  • Mine all the structured and unstructured data together
  • Visualize a complete view of all your data

Gain a deeper understanding of issues

  • View insights presented in a way that is easy for business users to interpret, understand, communicate and action.
  • Maximize understanding of root causes and potential solutions through relevant narratives extracted from customer communications

Accelerate insights discovery and action

  • Analyze millions of data combinations in minutes to provide unbiased answers, explanations and recommendations for action
  • Automated coding of verbatim text

Empower your business users

  • Reduce the need for data scientists
  • Leverage the time and expertise of staff by allowing them to focus on outputs not inputs
  • Empower users to take confident, evidence-based action




Out of the box Customer intelligence

Ipiphany™ uses proprietary i3 Technology to apply natural language understanding, machine learning and cognitive computing to overcome the barriers that have historically prevented business stakeholders from discovering actionable insights hidden within unstructured text and communications.

Ipiphany™ is the only solution that understands what people mean, and automates the targeted discovery of key issues, opportunities and their root causes - enabling business users to focus their efforts on the decisions and actions that improve business performance.

Ipiphany™ gives you far more than traditional data mining or text analytics:

Traditional Text Analytics Ipiphany™
Slow and iterative process Fast, automated approach
Keywords and Rules Semantic Understanding
Missing and incomplete insights Comprehensive and deep insights
Analysts and Data Scientists Domain Experts

Key Features

All key CUSTOMER analysis applications are catered for Instant insight from unstructured data right across your organisation - Customer Surveys, Complaints, CRM and Case notes, Social Media, Chat and Chatbot transcripts, Contact Centre Recordings, Emails and messaging
User Features
Easy to use Web Interface Users only need internet access and a standard web browser to access the Ipiphany™ application.
Interactive Data Exploration Interactively explore your data in real time using graphs and tables to visualize patterns and data summaries.
Automated Insight Mining Users need only identify their objective and in minutes Ipiphany analyses millions of data combinations to provide unbiased answers, explanations and priorities for action.
Drill down for deep analysis Maximise understanding by going deeper into interesting subsets of your data by clicking on relevant patterns or manually applying attribute, keyword and concept filters.
Interactive Narrative Visualizations Easily explore and compare narratives, key themes and relationships that exist in unstructured data using effective visualization options such as heat maps.
Explain Patterns & Root Causes Gain deeper understanding of the underlying root causes by viewing the explanations in the form of key verbatim concepts and themes
Linked Narratives/Examples Easily understand and interpret the resulting patterns or underlying concepts and themes by viewing the most relevant example customer narratives.
Verbatim Highlighting and Keyword in Context Speed up reading and understanding of verbatim examples by displaying relevant snippets with the key words and phrases highlighted. For fast scanning the KWIC (Keyword in Context) mode displays relevant verbatim examples that can be understood within in a 2-3 second scan of the page.
Pattern Trends Understand how issues and patterns are changing over time by viewing trend charts of volumes, relative frequency and key metrics.
Cross Tabs Quickly understand how key metrics differ across any structured or unstructured data segments using crosstabs.
Impact and Relevance Calculations Prioritise your time and attention on the most important and interesting insights by easily sorting patterns by impact, relevance, frequency, or target metrics.
1-click Export Easily export resulting tables, graphs and example verbatim for inclusion in reports with a single click.
I3 Relevance Engine
Analyzes structured and unstructured data Easily analyze complex, multi-dimensional structured and unstructured data to find the most important insights and issues that can be used drive smarter business decisions.
Machine Learning Use machine learning to automatically discover and filter the most important patterns with respect to nominated business objectives.
Natural Language Processing Go beyond keywords and understand what people mean - through natural language processing and cognitive computing that automatically discover and extract domain-specific concepts and the relationships between them.
Semantic Understanding Ensure that important patterns and themes don't go undiscovered through the application of semantic processing that encodes the meaning of words and themes.
Industry/Company Ontologies Improve accuracy and speed up understanding through the use of industry and company specific ontologies and taxonomies.
Theme Extraction Discover the unknown-unknowns through automated discovery of themes and concepts not previously identified.
Statistical Significance Testing Maximize confidence in the resulting insights through automated statistical testing of all resulting patterns